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1997

Aardman and The Grand Appeal launch Wrong Trousers Day

Wrong Trousers Day

In 1997, the Appeal launches the first ever 'Wrong Trousers Day,' inspired by Aardman's classic Oscar winning film. The campaign takes the South West by storm, with hordes of people from Bristol and beyond wanting to get involved and donate for the right to look wrong, including the creator of Wallace & Gromit himself, Nick Park and Aardman co-founders Peter Lord and David Sproxton.