Gromit Unleashed began with a major public arts trail in the summer of 2013, which saw 80 giant sculptures of Aardman’s beloved character Gromit ‘unleashed’ throughout Bristol. The project was an award-winning initiative from The Grand Appeal and Aardman Animations, raising vital funds to support the expansion of Bristol Children’s Hospital.
Over 10 weeks, 1.1 million visitors hunted down the hounds, which adorned iconic spaces throughout the city and beyond, and were designed by some cracking creative and celebrity talent including Sir Quentin Blake, Nick Park and Joanna Lumley. At the end of the trail all 80 Gromits were united for ‘The Greatest Dog Show on Earth’, an exhibition attended by over 25,000 visitors, before being sold at a grand auction. The highest-selling sculpture, Gromit Lightyear by Disney Pixar, sold for £65,000, and the grand total was an astonishing £2.3 million.
This was not, however, the end of Gromit’s adventures! The Grand Appeal continues to raise funds through Gromit Unleashed today through exclusive charity merchandise, including its much sought-after figurines. To date, Gromit Unleashed has helped raise over £5 million in support of sick children and babies at Bristol Children’s Hospital, funding cutting-edge medical equipment, patient comforts, family facilities, and child-friendly artwork.
Shop with us and change children's lives
The legacy of Gromit Unleashed continues in our range of cracking trail merchandise, which has helped raise over £5 million for sick children to date. 100% of proceeds go to The Grand Appeal, so when you shop with us, you know you making a real difference.
From our highly collectable Gromit Unleashed figurines to homeware, toys and games featuring beloved Gromit designs, we have something for everyone!