Cause related marketing

Working with us on commercial opportunities is a great way to raise awareness of your charitable activities among your customer base.  Research has shown that partnering with a high profile and trusted charity can help increase your sales and reputation, strengthen customer loyalty, engage new audiences and differentiate you from your competitors. 

A partnership with Wallace & Gromit's Grand Appeal provides an excellent opportunity to support your marketing objectives whilst at the same time supporting sick babies and children from the South West and beyond.

For more information, please email

Cheddar Water

29th Apr 2016

The Grand Appeal joined forces with organic natural spring water company Cheddar Water in 2013. For every sale of Cheddar Water’s 500ml branded screw cap bottles a donation is made to The Grand Appeal, with Cheddar Water raising over £3,000 so far.  Cheddar Water is a family run business developed in the heart of Somerset at Cheddar and they also support The Grand Appeal by providing bottled water for our events. 

Duncan Urch of Cheddar Water said: “Cheddar Water Ltd is delighted to be in partnership with The Grand Appeal. Our family business is very excited to be associated with such a great cause.”

Sweet Appeal

23rd Jun 2015

The recently launched partnership between Sweet Appeal and Wallace & Gromit’s Children’s Foundation aims to funds each year through the sale of high quality branded sweets and snacks. 

Sweet Appeal’s self-service vending boxes are located in shops, offices, leisure centres, and other prominent public locations.   


23rd Jun 2015

Italian restaurant Botteginos has raised over £14,000 since 2013. This incredible total has been raised by donating 50 per cent of proceeds from all bread and olives sold at the restaurant and through an annual fundraising golf day.  

Supervisor Polly Evans said: "We have supported The Grand Appeal for three years and are absolutely delighted to have now raised more than £14,000! We are very proud to have raised so much to support this important local charity”.