The Team

The Grand Appeal is governed by a knowledgeable Board of Trustees, and led by our Director and Senior Management Team, who are supported by a dedicated team of staff carrying out the day-to-day activities of the charity. 

Senior Management Team

Nicola Masters


Nicola co-founded The Grand Appeal 22 years ago and £50 million later, leads the award-winning charity across multiple brands, developing new initiatives to fund pioneering facilities at Bristol Children’s Hospital to keep it at the forefront of paediatric care in the UK. Read more about Nicola's achievements here 

Anna Shepherd

Deputy Director

Anna manages the financial, administrative and operational aspects of the charity and has been with The Grand Appeal since 1994. Anna is instrumental in delivering Hospital projects, including the £5.5 million expansion of the children’s hospital.   

Lauren Howard

Brand & Development Manager

Lauren oversees the marketing strategy for the charity, including digital communications, and is responsible for multiple brands across the charity. She works closely with a range of high profile partners including Aardman Animations and Cath Kidston and played a key role in the development of Shaun in the City and Gromit Unleashed.  

Helen Haskell

Corporate Partnerships Manager

Helen leads on our corporate partnerships and sponsorship programmes, including charity of the year partnerships and cause related marketing. Helen plays a key role in large scale projects including Shaun in the City and Gromit Unleashed. 

Suzanne Maverick

Community & Events Fundraising Manager

With over 12 years fundraising experience, Suzanne leads on our public fundraising programmes including The BIG Bake and Wrong Trousers Day, overseeing community and events fundraising across Bristol and the South West. 

Sarah Vipond

Major Gifts & Philanthropy

Sarah leads on our major gifts and philanthropy, building rewarding relationships with grant-making trusts and individuals from Bristol, Bath, the South West and throughout the UK. 

Peter Lord CBE

Chair of Trustees

Co-Founder and Creative Director, Aardman Animations. Read about Pete's most recent involvement in the charity here 

Simon Cooper


Sustainability & Strategy Development Consultant.

Jos Moule


Partner, Veale Wasborough Vizards.

Mike Norton


Editor, Bristol Post.  Read Mike's emotive account of why he chose to become a trustee of The Grand Appeal here

Nick Park CBE


Creator of Wallace & Gromit, Aardman Animations. See Nick talk about his involvement in Gromit Unleashed here 

David Sproxton CBE


Co-Founder and Executive Chairman, Aardman Animations